Business Plan
You should prepare the business plan yourself or create an outline of all the topics and flesh out the outline as much as possible with details. Then, give the outline to someone to write the plan. You can also ask a professional for an outline to fill in—$800 – $2,800.
You should advise the writer of your business plan and the profile of your prospective investor. Too often, business plan writers will gear their writing inappropriately to institutional or family-managed money. This category of investors is unlikely to be interested if you are a startup or operating a business without earnings.
Website
You can provide the outline and the verbiage (bullet points) to the website designer. I recommend that you develop your website using WordPress software. Thousands of developers are familiar with WordPress. You will have no problem finding a web designer—cheap. The website does not need to be fancy. $300–$600. There are programming services such as Freelancer, Guru, and Upwork that will allow you to obtain competitive quotes for your business plan or website.
Google Ads
There is no cost to set up a Google AdWords account. In this case, you will likely set your keyword-per-click cost at plus or minus.’ $1 per click – 50 clicks = 50 visitors to the website, which will cost $50. You set your budget at $25 to $50 per day. At $25 per day over 30 days, your cost will be $750, representing 750 prospects clicking on your ad and being brought to your website. If you budget $3,000 for advertising, you can place your offering in front of 3,000-plus prospective investors.
Dedicated Telephone Line
If your phone was purchased within the last 3 or 4 years, it will likely be able to handle 2 mobile phone numbers (eSIM). The incremental monthly cost will be approximately $25. Setting up a separate line on your phone allows you to identify incoming calls from prospective investors and create a voicemail message tailored to investor calls specifically.