Pay per Click—Every time your ad is displayed, it is called an impression. Every time your ad is selected is called a “click.” You only pay when your ad is selected and clicked on. You don’t pay for impressions.
The amount you pay is based on your bid per click. For example, if your bid is $1 per click and 10 people click on your ad, it will cost $10.
You can set your daily advertising budget with Google to whatever amount you are comfortable with, such as $10, $20, $30, or $100 per day. In this example, once your account has spent $30, Google will stop showing your ads for the rest of the day.
Costs
For example, your bid is $1 per click and your maximum spend is $30 per day, over 30 days, you will have brought 900 persons to your website – 900 prospects that were qualified because they were searching on the same keyword contained in your Google Ad, your website, and your Offering Documents.
Solicitations are a Numbers Game
Closing just 3% x 900 = 27 of these monthly visitors represents a total click cost of $900. If the minimum amount an investor can invest is $25,000 ($25,000 x 27) = $675,000 with a 3% closing rate.
Does this work?
You entered a keyword into Google search. My ad came up. You clicked on my ad, which brought you to my website. You have read my presentation.
My Google bid is $1 per click. I don’t pay for the number of times my ad shows (when it is shown, it is called an “Impression”). I only pay when a prospect clicks on the ad and is brought to my website, as you were. It cost me $1 to make this presentation to you.
Yes, the strategy works. The fact that you are reading this is proof that it works.