The first thing you should know is that paying any individual or company that is not a broker/dealer (ex: Merril Lynch is a broker-dealer) is prohibited under Federal Securities Law. You need to be prepared to identify and solicit prospective investors yourself. You are going to do this by establishing a Google AdWords Campaign to solicit 'qualified accredited investors'.
A qualified prospect is someone who creates a Google search query that includes a keyword that is included in your ad, website and Offering Documents. Your ad with the keyword appears on his screen and he clicks on it. The click takes them to your website, where they find information relating to their query plus a mechanism to reach you with further questions. A qualified prospect is someone contacting you for further information on a matter he has an interest via the keyword click. This not only brings him to you but also presents them with all the information about your project to read and decide if they are interested. It also provides them with the mechanism to email or call you with additional questions. A non-qualified prospect is someone you call or email unsolicited. They have not expressed any indication of interest in your project in any manner whatssoever. Every day, you delete multiple examples of unsolicited emails from your inbox and spam folder.
The commonality across all phases of this process is using “keywords” that prospects will search for, which will trigger your ad.
When we build an Offering Document, we include 5 or 6 keywords that likely prospects will be using in their searches.
You have entered a keyword into your search that brought up our Google ad. You clicked on the ad. It brought you to our website to answer the original reason you clicked on the ad. You have read some or all of our website presentation including the information contained in this page you are reading now. You may or may not decide to pursue this going forward, but I have made my presentation to you. What more can you ask than to put your project in front of as many “qualified” prospects as possible? What did this cost to solicit you to read this presentation? Maybe $1.50 for the click?
All the offering memorandums we create have 4 to 6 keywords to build your website with and structure an AdWords campaign.
If we handle your Google AdWords campaign, the fee is .50¢ per click in addition to the Google per click they charge.
For further discussion of this and other questions you might have, contact Mr. Shields at 239-231-5509